Playing with Paper dolls in a Virtual Vogue

It may be perfectly suitable to describe myself as a “fashion junkie.” I love accessorizing outfits with jewelry, belts, hats and my signature daily appendage—flower hair clip, color matched to my ensemble. I never feel like my look is complete without a variety of accessories to compliment even the most simple outfit.

Recently, I read an article called “Fashion Democracy” in The New Yorker. Right away the title caught my immediate attention. The article was about a site called Polyvore,  where everyday proclaimed stylists (like myself) could creatively mesh up different pictures into a mosaic-like collage of artistic pictures, creating an outfit, complete with accessories. Of course, I had to visit the site.

The intricate arrangements of photos and clothes, is similar to the lay-out of fashion magazine pages. The site has built up a community where users must subscribe to the site, building a profile where they can display their outfits to all other members. Members may then comment on other participants collections. Most comments are very encouraging, one member said “I love that you paired those shoes with that bag, congratulations on your first set.”

Many of these collections are very intricate, where the creator integrates pictures of models, clothes, accessories, backgrounds, and many times inspirational quotes all into a beautiful art piece.

The viewer can then scroll their mouse over a particular item that interests them, and a link will show up that will display the price, and take them right to the site where the product is sold.

Magazines have always been my favorite medium. More specifically, fashion magazines, I love the pictures, the articles, and the presentation of a creating a piece of artwork out of a fashion statement. I now wonder if the world of polyvore, and many other up and coming sites, may challenge the fashion magazine industry.

Because of the state of the economy, we can already view the change in the pages of magazines, frugal outfit suggestions have been taking the place of the outrageous apparel that used to line the pages of Vogue and Vanity Fair.

The convienience and immense variety of entertainment the web provides, has been replacing  industry after industry, these new fashion blog sites could really have a damaging effect upon magazine production.


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